Alexandre Ventadour takes over as Martinique tourism commissioner

Alexandre Ventadour has been named commissioner of the Martinique Tourism Authority, with a mandate to boost the island’s global profile while centering sustainability and local benefit. The leadership change follows the departure of Bénédicte di Geronimo and signals a new push to grow Martinique’s appeal in the French-Caribbean market.

Why it matters: - Martinique is trying to strengthen its position as a leading French-Caribbean destination. - Ventadour’s appointment puts destination growth, sustainability and industry partnerships at the center of the tourism authority’s next phase. - The leadership change comes as Martinique looks to convert its cultural and natural assets into more international visibility and more benefits for local communities.

What happened: - Alexandre Ventadour was named tourism commissioner of the Martinique Tourism Authority on Oct. 2, 2026. - Serge Letchimy, president of the Executive Council of the Territorial Collectivity of Martinique, made the appointment. - Ventadour succeeds Bénédicte di Geronimo, who stepped down to focus on broader responsibilities supporting Martinique’s development, including European funding initiatives. - Ventadour previously served as vice president of the organization for the past five years.

The details: - Ventadour has a background in economic development, destination attractiveness, tourism and ecological transition. - His new role includes leading efforts to raise Martinique’s global visibility. - He will also work to deepen partnerships with the tourism industry. - The Martinique Tourism Authority says its strategy will center on authenticity, innovation and sustainability. - Ventadour said he wants to balance continuity with new momentum and pursue an ambitious, collective and sustainable vision for Martinique’s tourism. - The authority plans to continue highlighting Martinique’s French-Caribbean heritage, gastronomy, landscapes, cultural traditions and responsible tourism.

Between the lines: - The appointment signals continuity, since Ventadour is an internal leader with five years of vice-presidential experience. - The focus on sustainability and community benefit suggests Martinique wants tourism growth without losing the island’s identity or environmental appeal. - The change also points to a broader effort to link tourism with economic development rather than treating it as a standalone sector.

What's next: - Ventadour is expected to push Martinique’s destination marketing and private-sector coordination. - The Martinique Tourism Authority will keep promoting the island’s natural and cultural attractions to international travelers. - The island is likely to lean on its UNESCO-recognized sites, culinary reputation and French overseas status to support future tourism growth.

The bottom line: - Martinique is betting on a familiar insider to lead a more ambitious tourism push built around sustainability, authenticity and global visibility.

For more information, visit Martinique tourism information.