TAGTHAi teams with major Thai retailers to lure more tourist spending

TAGTHAi has partnered with KBank, Siam Piwat, The Mall Group and MBK to expand its Easy Pay tourist e-wallet and add mall-based rewards for international visitors in Thailand. The move is designed to make spending easier and safer for tourists while pushing more cash into local merchants and the wider tourism economy.

Why it matters: - The partnership is designed to make it easier for international tourists to spend in Thailand through a QR-based wallet and mall rewards. - The program aims to keep more tourism spending inside Thai shops, restaurants and small businesses. - The collaboration also supports Thailand’s broader push toward cashless payments and a more seamless visitor experience.

What happened: - Thai Digital Platform Social Enterprise Co., Ltd. (TAGTHAi) joined with Kasikornbank, Siam Piwat Group, The Mall Group and MBK Public Company Limited to promote TAGTHAi Easy Pay for foreign tourists. - The program offers exclusive benefits at participating shopping mall partners when tourists pay through TAGTHAi Easy Pay. - TAGTHAi said tourists can download the app from the App Store or Google Play to access the service. - More details are available at TAGTHAi’s website.

The details: - TAGTHAi Easy Pay lets international tourists exchange money into Thai baht, top up an e-wallet and scan Thai QR Payment codes nationwide. - Rewards can be based on same-day spending at participating shops inside shopping malls. - Benefits include a THB 300 discount when buying TAGTHAi Bangkok Pass. - Another benefit is a free BTS One-Day Pass valued at THB 150. - KBank provides the payment infrastructure for the service. - Siam Piwat is using the partnership to give foreign tourists easier access to shopping and exclusive benefits. - The Mall Group says shopping malls now function as economic hubs that connect tourism, culture and lifestyle. - MBK Center says it has more than 1,000 Thai SME shops and cultural performances including Khon and Muay Thai. - MBK Center was ranked fifth among Bangkok’s Top Attractions for 2026 by TripAdvisor.

Between the lines: - The partnership reflects a wider tourism strategy: attracting visitors is no longer only about arrivals, but also about how much visitors spend and how easily they can pay. - By tying payment rails to retail perks, the companies are trying to turn tourist foot traffic into direct sales for mall tenants and small merchants. - The focus on secure digital payments also mirrors changing behavior among international travelers who increasingly expect cashless options.

What's next: - TAGTHAi and its partners will use the Easy Pay channel to keep rolling out mall-linked promotions for foreign tourists. - The companies are positioning the app as a travel tool for planning, payment and rewards in one place. - Tourists visiting Thailand can begin using the service now by downloading the TAGTHAi app.