Thalia Surf Shop adds summer surf lessons and rentals in Laguna Beach

Thalia Surf Shop is opening its summer season with local-led surf lessons and surfboard rentals just steps from Thalia Street Beach in Laguna Beach. The offerings target beginners and casual surfers looking for an easy entry point into one of Southern California’s most beginner-friendly breaks.

Why it matters: - Laguna Beach’s Thalia Street Beach is one of the easiest places in Southern California to learn to surf, and the shop is leaning into that demand as summer water temperatures rise. - The offer gives beginners and visitors a simple way to get in the water with coaching, equipment and a nearby launch point. - The shop has taught surfers at this break since 2001, which gives the lessons and rentals a long local track record.

What happened: - Thalia Surf Shop launched its summer lineup of surf lessons and surfboard rentals in Laguna Beach on June 24, 2026. - Both services are available now, one block from Thalia Street Beach. - Surf lessons are offered for beginners and returning surfers at Thalia Street Beach in Laguna Beach, Doheny State Beach in Dana Point, and San Onofre State Beach in San Clemente. - Rentals are available daily at the storefront on South Coast Highway.

The details: - Lessons include ocean safety, surf etiquette, paddling and the pop-up. - Each lesson includes a soft-top surfboard, leash and wetsuit. - Most students catch and ride a wave in their first session. - Private lessons cost $125 per person. - Group lessons for two or more cost $110 per person. - Lessons run about two hours and are available year round. - Rental boards include Thalia Surf Craft soft tops and a Thalia Surfboards longboard. - Rentals come with fins, leash and wax. - Soft tops are available in 7'0", 8'0" and 9'0" sizes starting at $45 a day. - The 9'6" Thalia Surfboards "Felix" longboard rents for $65 a day. - Full-length wetsuit rentals cost $15 a day. - Shop staff help match each rider with the right board and point them to the best spot for the day. - First-time surfers can pair a rental with a lesson for extra coaching. - The shop is located at 915 S. Coast Hwy, Laguna Beach, CA 92651. - The shop’s web address is More information.

Between the lines: - Thalia Surf Shop is differentiating itself with local instructors and house-branded boards rather than generic rental gear. - The package is built for convenience: lessons, rentals and the beach break are all close together. - The timing suggests the shop is trying to capture peak summer traffic from both tourists and locals.

What's next: - Thalia Surf Shop says lessons can be booked online or by phone. - The company’s summer rental and lesson offerings will continue through the season, with year-round lessons already in place. - First-time surfers may continue to use the shop’s lesson-plus-rental option for added coaching.

The bottom line: - Thalia Surf Shop is using its local roots to make surfing in Laguna Beach easier to try, easier to rent, and easier to book.