Guy Fieri’s Downtown Flavortown opens in Myrtle Beach

FACE Amusement Group has opened Guy Fieri’s Downtown Flavortown at Myrtle Beach Mall, adding a 50,000-square-foot dining and entertainment venue to one of the country’s busiest coastal tourism markets. The new location expands the brand beyond its Pigeon Forge flagship with bowling, arcade games, cocktails and a chef-driven menu.

Why it matters: - Downtown Flavortown Myrtle Beach adds a large, all-in-one dining and entertainment venue to a market that draws millions of visitors each year. - The opening gives FACE Amusement Group a bigger foothold in destination tourism and expands a concept that has already worked in Pigeon Forge. - The new venue also adds a year-round attraction for Myrtle Beach residents, not just tourists.

What happened: - FACE Amusement Group announced the official opening of Guy Fieri’s Downtown Flavortown at Myrtle Beach Mall on June 10, 2026. - The venue covers 50,000 square feet in a former anchor retail space. - The Myrtle Beach location was developed with Emmy Award-winning chef and television personality Guy Fieri. - The opening extends the Downtown Flavortown brand beyond its flagship location in Pigeon Forge.

The details: - The concept combines a restaurant, bowling, a large arcade, craft cocktails, a signature Freaky Tiki bar and space for private events and group gatherings. - The menu includes Trash Can Nachos and the Bacon Mac ‘N’ Cheeseburger. - The bar program includes craft cocktails, beer and specialty drinks. - The original Pigeon Forge location spans more than 40,000 square feet. - The Pigeon Forge site includes a 300-plus-seat restaurant, duckpin bowling and more than 10,000 square feet of arcade and interactive gaming. - FACE Amusement Group says the Pigeon Forge venue’s performance helped establish Downtown Flavortown as a hybrid restaurant-entertainment model in destination markets.

Between the lines: - The Myrtle Beach opening shows FACE Amusement Group leaning into experiential hospitality, where food, games and bar service are packaged as a single attraction. - The company is positioning Downtown Flavortown as a tourism anchor rather than a traditional restaurant. - The brand’s success in Pigeon Forge appears to be the template for scaling into other high-traffic leisure markets.

What's next: - The Myrtle Beach location will compete for attention in a heavily visited coastal market. - FACE Amusement Group is likely to use the opening as part of its broader growth in entertainment-driven hospitality. - The venue’s ability to draw both tourists and locals will determine how quickly it becomes a regional destination.

The bottom line: - Downtown Flavortown Myrtle Beach is now open, and FACE Amusement Group is betting that a bigger footprint, familiar brand and bundled entertainment experience will help it win in one of the nation’s top beach markets.